Blog
Advertising Copy and Layout
Project 6: Smart Balance
Creative Brief
Radio Ads
Radio Ad 1
Radio Ad 2
TV Ad 1
Part 1
Part 2
TV Ad 2
Lawrence Sb Tv2 Script Project 5: Rider MBA Creative Brief:
Lawrence Creative Brief Rider MBA
Print Ad 1:
Ad 2
aboutriderv2
programv2
concentrationsv2
applyv2
facultyv2
Version 1 Rider MBA Website
Version 2 Rider MBA Website
homev2 aboutriderv2
programv2
concentrationsv2
applyv2
facultyv2
Project 4: Website Homepages for Cintas Incorporated (B-2-B Websites)
Lawrence Creative Brief b2b Cintas
Original Cintas Site

Original Cintas Site

Project 3: Radio Ads for Herbal Essences Shampoo
Creative Brief
Herbal Essences Updated Creative Brief
Radio ads:
Long Term Relationship:
Project 2: We created direct marketing materials for a non-profit/charity organization. I chose the Trenton Area Soup Kitchen (TASK). I created a direct mail campaign including a letter, envelope, donation envelope, and a brochure. Also, I designed five pages of a prototype website for TASK.
Creative Brief Direct Mail
Task Letter
Task Envelope
Task Donation Envelope
Task Brochure
Website Example
Task Index
Task About
Task Volunteer.Donate
Task Services Programs
Task Testimonials
Project 1: We created print ads for consumer products. I chose Herbal Essences shampoo, and did three print ads.
Hello Hydration
Creative Brief
Herbal Essences Updated Creative Brief
Radio ads:
Long Term Relationship:
Project 2: We created direct marketing materials for a non-profit/charity organization. I chose the Trenton Area Soup Kitchen (TASK). I created a direct mail campaign including a letter, envelope, donation envelope, and a brochure. Also, I designed five pages of a prototype website for TASK.
Creative Brief Direct Mail
Task Letter
Task Envelope
Task Donation Envelope
Task Brochure
Website Example
Task Index
Task About
Task Volunteer.Donate
Task Services Programs
Task Testimonials
Project 1: We created print ads for consumer products. I chose Herbal Essences shampoo, and did three print ads.
Hello Hydration